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NAPA Auto Parts Celebrates Eight Years as Title Sponsor of Super DIRT Week


OSWEGO, NY — Aug. 21, 2019 — NAPA Auto Parts will be a key partner in Super DIRT Week for the eighth consecutive season, extending one of racing’s longest running event sponsorships.

As NAPA Auto Parts Super DIRT Week is preparing for its fourth year at Oswego Speedway on Oct. 9-13, the tradition of “Racing’s Biggest Party” is ready to celebrate its 48th year as DIRTcar Racing’s biggest event.

The partnership between NAPA Auto Parts and DIRTcar Racing is so fitting because NAPA caters to people who prefer to use their “NAPA know how” to maintain their daily drivers, hot rods and even race cars by supplying high-quality parts and service to its customers, who are also huge fans of racing.

“The racing at Oswego Speedway during NAPA Auto Parts Super DIRT Week has been incredible, especially with all of the last-lap battles and close finishes in last year’s event,” said NAPA Auto Parts General Manager Ryan Nowitzke. “We are always excited when customers come into our stores and let us know how much they appreciate NAPA being part of Super DIRT Week. The connection we’ve built through the years is unparalleled in the Northeast and we can’t wait to see how the racing stacks up this year.”

The classic blue and yellow NAPA Auto Parts logo is immediately recognized by all automotive do-it-yourselfers and anyone who appreciates the great selection and availability of parts for cars, trucks or anything that makes you get up and go.

With 58 distribution centers, 16,000 NAPA AutoCare Centers, and more than 16,000 independently-owned and company-owned stores, including over 100 stores Central New York, NAPA Auto Parts is one of the most recognizable and dependable institutions in the automotive industry. NAPA’s inventory includes nearly a half-million parts for all automotive and industrial applications.

We are less than two months away from dropping that green flag on NAPA Auto Parts Super DIRT Week XLVIII. Fans from across the United States and Canada will descend upon Oswego for five consecutive days of non-stop DIRTcar Racing action, with the crown jewel of Super DIRTcar Series racing, the Billy Whittaker Cars 200, putting the exclamation mark on a jaw-dropping week of dirt racing.

“We are very proud of our long partnership with NAPA Auto Parts and Super DIRT Week,” said DIRTcar Racing CMO Ben Geisler. “Our fans are absolutely their customers so it’s a great fit. Their support over the past eight years has allowed us to continue making improvements at Oswego. Most importantly, we always enjoy hearing stories about our fans in their stores. The partnership is good for everybody involved.”

NAPA Super DIRT Week will kick off with early parking for campers at Oswego Speedway on Sunday, Oct. 6. Early Bird tech inspection for all classes and competitors starts on Monday, Oct. 7. On-track activities will begin shortly after the procession of cars through the streets of Oswego at noon on Wednesday, Oct. 9.

A week of racing across four divisions at the historic 5/8th-mile all comes down to 41 Super DIRTcar Series drivers looking to write their names in the history books next to the names of Buzzie Reutimann, Bob McCreadie, Brett Hearn, Stewart Friesen and countless other drivers.

The Billy Whittaker Cars 200 pays a whopping $50,000 to the winner. The granddaddy of all Super DIRTcar Series events is scheduled to begin at 2 p.m. on Sunday, Oct. 13.

Tickets and camping spots for the 48th annual NAPA Super DIRT Week are available online or by calling 844-DIRT-TIX. Stay tuned to NAPA Super DIRT Week, Super DIRTcar Series and DIRTcar Racing social media channels for additional information regarding NAPA Super DIRT Week. Lastly, make sure to download the NAPA Super DIRT Week app for mobile devices for all the late-breaking information.