Lowes Foods on Center Stage as Title Sponsor of World of Outlaws World Finals
Tom’s Snacks, Coca-Cola, Nature’s Own and Kellogg’s Join Lowes Foods for Huge Season Finale
CONCORD, N.C. — Nov. 3, 2011 — Lowes Foods returns as title sponsor for the Lowes Foods World of Outlaws World Finals Presented by Tom’s Snacks, Coca-Cola and Nature’s Own beginning tonight with Kellogg’s Qualifying Night at The Dirt Track at Charlotte.
This marks the second consecutive year Lowes Foods has been title sponsor on the championship-deciding season finale for the World of Outlaws Sprint Car Series, the World of Outlaws Late Model Series and the Big-Block Modified Super DIRTcar Series.
“Lowes Foods is proud to be associated with the World of Outlaws race series,” said Lisa Selip, Director of Marketing at Lowes Foods. “The event provides us with the opportunity to interface with the most loyal sports fans. The Carolinas have a rich history in racing and family friendly events, with Lowes Foods being a family-owned Carolinas-based company this is a natural partnership.”
Opened in 1954, Lowes Foods began as a single store in North Wilkesboro, N.C., and has grown to become a major supermarket chain operating in North Carolina, South Carolina and Virginia. Lowes Foods operates more than 100 stores throughout the Carolinas.
The Lowes Foods World of Outlaws World Finals Presented by Tom’s Snacks, Coca-Cola and Nature’s Own is a three-day event that kicks off with Kellogg’s Qualifying Night and includes complete race programs with consolation races, heats and A-mains for each series on Friday and Saturday. The events on Saturday night will air on SPEED in a four-hour special broadcast beginning at 8 p.m. Eastern.