Concord, NC — Fans Take Control in Alltel Wireless’ DIRTcar All-Star Contest
By Chris Dolack, VP PR/Media
The 37th Annual Alltel DIRTcar Nationals at Volusia Speedway Park is filled with the world’s greatest dirt track racers. Now, fans can choose the best of the best as Alltel Wireless and the World Racing Group announced the launch of the Alltel DIRTcar All-Star contest.
As if the drivers needed any more incentive to reach victory lane during one of the 12 consecutive nights of racing at the Alltel DIRTcar Nationals Feb. 5-16, now they can win a $12,000 cash prize. Alltel Wireless will reward fans’ favorite driver as determined in a text message and online poll. Only drivers who win an A-main during the 12-day event are eligible to win the cash prize.
“We did not want to just put our name on the DIRTcar Nationals, we wanted to get involved with the drivers, teams and especially the fans,” said Samira Zebian, director of sponsorship marketing for Alltel Wireless. “The Alltel Wireless DIRTcar All-Star contest puts fans in control of the outcome. If the drivers want to take home the $12,000 purse, they will need a strong performance on the track and an even better campaign strategy to earn the people’s choice award!”
Beginning at 9:00 a.m. Eastern on Feb. 6 and through 11:59 p.m. Eastern on March 16, fans may cast their votes up to once a day by texting #52191 plus their favorite driver’s letter code (available at alltelallstar.com) or by visiting alltelallstar.com. The winning driver will be named in a special ceremony shortly thereafter.
The 37th Annual Alltel DIRTcar Nationals features the Advance Auto Parts World of Outlaws Sprint Car Series™, the World of Outlaws Late Model Series™, the Advance Auto Parts Super DIRTcar Series™, UMP DIRTcar Racing™ Late Models and Open Wheel Modifieds, and the All Star Circuit of Champions over 12 consecutive nights from Feb. 5 through Feb. 16. Each night includes two feature events, so there is the potential for 24 different drivers to be eligible for the online poll.
“Alltel is the Official Wireless Partner of Fans, and this program allows dirt racing fans across the country the opportunity to participate in the Alltel DIRTcar Nationals, even if they cannot attend in person,” said World Racing Group Chief Marketing Officer Ben Geisler. “The $12,000 prize that will be awarded to one of the teams will keep Alltel’s sponsorship alive through the entire 2008 season and without a doubt make a big difference for one lucky driver.”
Reserved seat tickets for each night of the Alltel DIRTcar Nationals can be purchased online by going to VolusiaSpeedwayPark.com. Fans can also call 386-985-4402 for reserved seats.
About World Racing Group
Based in Concord, N.C., World Racing Group (WRG) is a national sanctioning body, real-estate operator, and sports entertainment company serving the dirt racing industry. WRG sanctions sprint car racing as the Advance Auto Parts World of Outlaws Sprint Car Series™, late model racing as the World of Outlaws Late Model Series™, big block modified racing as the Advance Auto Parts Super DIRTcar Series™ and sanctions more than 4,000-races a year under the DIRTcar Racing™ banner. In addition, WRG owns and operates seven speedways. WRG races can be heard online at DIRTVision.com®. To learn more about World Racing Group, visit worldracinggroup.com.
About Alltel
Alltel is owner and operator of the nation’s largest wireless network and has more than 12 million customers. For more information about Alltel, please visit www.alltel.com.
