Weedsport, NY — March 24, 2009 – By Tom Skibinski, Advance Auto Parts DIRTcar Series PR Director
On the verge of launching the 34th consecutive year of crowning a Mr. DIRTcar Big-Block Champion, long-time DIRTcar Racing Northeast promotional partner Dig Safely New York has buckled in for a season long ride as an associate sponsor of the Advance Auto Parts Super DIRTcar Series.
Dig Safely will carry a strong presence throughout the 23-event Advance Series scheduled in 2009, retaining naming rights for the consolation round which will again be recognized as the ‘Dig Safely New York Last Chance Race.’
“Encouraging safe digging practices is what we are all about and DIRTcar Racing has provided a valuable platform to market our program,” commented former Dig Safely New York Motorsports Consultant Larry Bishop, who has continued to solidify company support of the DIRTcar circuit for more than a decade. DSNY remains a major player during Super DIRT Week, sponsoring the Rite Aid 200 Big-Block Modified last-chance qualifier plus Sportsman and Pro Stock consis, as well as halfway lap leader awards in 358-Modified, Sportsman and Pro Stock Championship races. Dig Safely also sponsors select race nights at Canandaigua and Can-Am speedways during the summer months.
“DIRTcar is an industry leader in the racing that takes place on dirt and Dig Safely New York keeps ahead by offering assistance about what’s under that dirt. Avoiding hits to underground facilities can save money, prevent property damage and personal injuries … just like race teams observing safety rules and building safe race cars to keep them out in front and eliminate a costly hit in the point standings. Our slogan ‘Know What’s Below Call 811’ is something we hope people on both sides of the fence will stand by,” Bishop added.
Dig Safely is expected to have a field representative in attendance at many of the Advance Auto Parts Series stops. DSNY will be providing carry bags filled with plenty of promotional items for every Dig Safely New York Last Chance Race winner, with a special photo shoot of the winner taking place in victory lane.
Established in 1968, Dig Safely New York remains a not-for-profit group whose membership includes volunteers from over 1,300 underground facility owners comprised of utilities, municipalities and private operators. It serves all of New York State with the exception of New York City and Long Island.
The mission is simple — Prevent damages to underground facilities and protect the public through education and quality communication with excavators, underground facility operators and designers in an efficient, courteous and cost effective manner while complying with governing regulations. Free educational services relating to safe digging practices can be found by logging into www.digsafelynewyork.com or calling 1-800-962-7962 for the related information. Racing safe and Digging Safe are two areas that Dig Safely New York is proud to be associated with.
DIRTcar Racing Northeast main office is located in Weedsport, New York on the Cayuga County Fairgrounds www.cayugacountyfairspeedway.com, home of the 2009 DIRTcar All-Star Weekend, July 17-19, featuring Hoosier Tire-VP Racing Fuels Mr. DIRTcar Championship Series events for Sportsman and Big-Block Modifieds in the richest short-track show of its kind in the nation — the $20,000-to-win Advance Auto Parts Super DIRTcar Series “DIRTcar All-Star 100” on Sunday, July 19.
Headquartered in Roanoke, Va., Advance Auto Parts, a leading automotive aftermarket retailer of parts, accessories, batteries, and maintenance items in the United States, serves both the do-it-yourself and professional installer markets As of April 19, 2008, the Company operated 3,291 stores in 40 states, Puerto Rico, and the Virgin Islands. Additional information about the Company, employment opportunities, customer services, and on-line shopping for parts and accessories can be found on the Company’s web site at www.advanceautoparts.com.
The Advance Auto Parts Super DIRTcar Series for Big-Block Modifieds is brought to fans across the Northeast by several sponsors and partners, including series sponsors Advance Auto Parts, Hoosier Racing Tire www.hoosiertire.com and VP Racing Fuels www.vpracingfuels.com. Promotional partners include Rite Aid Corporation www.riteaid.com, Dig Safely New York www.digsafelynewyork.com and the University of Northwestern Ohio www.unoh.com and the contingency sponsors are Bars Leaks www.barsproducts.com, Bert Transmission www.berttransmission.com, Bicknell Racing Products www.bicknellracingproducts.com, Bilstein Shocks www.bilstein.com, Brodix Cylinder Heads www.brodix.com, Ferris Industries www.ferrisindustries.com, Integra Shocks www.integrashocksandsprings.com, Intercomp www.intercomp-racing.com, KSE Racing Products www.kse-racing.com, Motorsports Safety Systems www.motorsportssafetysystems.com, Penske Shocks, www.penskeshocks.com, Racing Electronics www.racingelectronics.com, Rislone Oil Stabilizer www.barsproducts.com and Wrisco Industries www.wrisco.com.