Multi-Year Partnership Spans Five National Racing Series Under World Racing Group, Expands Real American Beer’s Footprint in Motorsports

Real American Beer is bringing its grit and glory attitude to the World of Outlaws Late Models this season and beyond as the Series’ new title sponsor, joined by DIRTVision as the presenting sponsor. Select tracks across the country will now carry Real American Beer, giving fans the chance to crack open 12-ounce and 24-ounce cans right at the heart of the action.

Co-founded by WWE legend Hulk Hogan, Real American Beer has united with the World of Outlaws Late Model Series and World Racing Group (WRG) in a multi-year deal that will showcase the Real American brand to race fans across the country. The company will also serve as the Official Beer of the World of Outlaws Late Model Series, World of Outlaws NOS Energy Drink Sprint Car Series – sponsoring Heat Race #2 – Super DIRTcar Series, American Sprint Car Series and Xtreme Outlaw Midget Series presented by Toyota. 

“Real American Beer was built for the folks who pack the stands at World of Outlaws races,” said Hulk Hogan, Co-Founder of Real American Beer. “We’re fired up to be part of something this big, at the heart of American racing.”  

One of the fastest-growing light beers in the U.S., Real American Beer is proudly American-owned and brewed. With 110 calories and 4g of carbs, it’s the legendary light beer people want to bring to racetracks, tailgates, and anywhere they raise a can with friends. Real American Beer is already an official partner of WWE and Arena Football One—two American brands that share our love of loud crowds and real fans.

“Hulk Hogan and Real American Beer share our passion of uniting a fanbase with a product everyone can enjoy,” said Brian Carter, World Racing Group CEO. “This is an exciting partnership not only for the World of Outlaws, but also the dirt racing community as we work together to enhance the race day experience for all fans and showcase what the World of Outlaws and Real American Beer have to offer to new fans. This includes their at-home experience when they’re watching every race live on DIRTVision.”

DIRTVision is the premier dirt racing broadcast provider, providing live and exclusive coverage of every event for the World of Outlaws Real American Beer Late Model Series, World of Outlaws NOS Energy Drink Sprint Car Series, Super DIRTcar Series, American Sprint Car Series, Xtreme Outlaw Midget Series presented by Toyota, 500 Sprint Car Tour and weekly racing from several tracks.

The World of Outlaws Real American Beer Late Models venture to 32 tracks across 16 states this season and will pay out a Series-high points fund reaching over $1 million. The season is already off to a thrilling start with five different winners and multiple drivers eyeing the 2025 title, which will be crowned during the World of Outlaws World Finals at The Dirt Track at Charlotte, Nov. 5-8.

“This partnership goes beyond racing—it’s about being present in the places that matter to our customers,” said James Case, SVP of Partnerships at Real American Beer. “The World of Outlaws is one of the most passionate communities in American sports. It’s a natural fit for Real American Beer and a big step in our national expansion.”

This partnership was made possible by Ginger Baker Rust, CEO of Rust Management Group, LLC, a recognized powerhouse in global motorsports. Both Real American Beer and World Racing Group extend their sincere thanks for her dedication to building partnerships that support the racing community.

If you can’t make it to the track, you can watch all World Racing Group races live on DIRTVision.

 For more information on Real American Beer and where to find it, visit therealamerican.com and follow @therealamericanbeer on social media. 

About Real American Beer
Co-founded by WWE legend Hulk Hogan, Real American Beer (RAB) is the beer America built. Now available in 20 states and counting, RAB delivers a crisp, clean, and crushable flavor at just 110 calories and 4g carbs—crafted from four simple ingredients. With a mission to bring people together one beer at a time, RAB is quickly becoming an American favorite. Learn more at therealamerican.com and follow along on Instagram, Facebook and X.